Everlast, stylized as EVERLAST, is an American brand of boxing, mixed martial arts and fitness-related equipment, clothing, footwear, and accessories. It markets its products worldwide. Based in Manhattan, the company was founded in the Bronx and as of 2007 is owned by the British retailing group Sports Direct.
They are the official glove of Bellator MMA
Video Everlast (boxing)
History
In 1910, 17-year-old Jacob Golomb, the son of a tailor and an avid swimmer, started the company as a manufacturer of swimwear designed to last longer than previously available swimsuits; he guaranteed his suits would last longer than one year, and named them "Everlast". Everlast expanded into supplying a wide range of sports equipment. The company first produced boxing gear in 1917 after a young Jack Dempsey asked them to supply him with headgear that would last for more than 15 rounds. It subsequently sponsored Roberto Duran, Joe Frazier, Marvin Hagler, Larry Holmes, Sugar Ray Leonard, and in particular Muhammad Ali and became the most recognizable boxing brand.
Golomb died in the 1950s and was succeeded as head of the company by his son Daniel, who made the Everlast logo on the company's boxing gloves larger to increase visibility on television. Ben Nadorf purchased 50% of Everlast Sports Mfg. Corp in 1958 and became sole owner in 1995. In 2000, the company was acquired by George Horowitz's Active Apparel Group, which had manufactured men's and women's sportswear under license for Everlast, and in 2007, Sports Direct acquired Everlast Worldwide.
The company has expanded its activities into MMA and has been awarded the World MMA Award for Best Technical Equipment Brand five times, most recently in 2016.
As of 2007, Everlast boxing equipment is made in a factory in Moberly, Missouri; other products are manufactured outside the US by licensees. The company also made boxing equipment at a factory in the Port Morris section of the Bronx from the 1980s until 2003.
Maps Everlast (boxing)
Products
Everlast produces a large quantity of boxing and MMA gloves for all types of training, and boxing-related equipment such as heavy bags, speed bags, and headgear.
The company has granted a large number of licenses for products including men's and women's athletic apparel, sports-nutrition products, and athletic footwear.
Everlast has trademarked technologies that cushion the hands and wrist (EverGel), regulate body temperature (EverCool), wick away moisture (EverDri), and fight the growth of bacteria and microbes (EverFresh).
Everlast provides equipment for reality TV shows like The Contender and The Biggest Loser, as well as fitness magazines and feature films.
Everlast's MX professional line of boxing glove (pro fight gloves) have become a preference as "the puncher's glove" over the last decade. That claim was held for a better part of a generation by the formidable Cleto Reyes Mexican professional fight glove. Everlast has emulated that style and has perfected it over the years. In today's world of professional boxing it is more common to see a heavy handed puncher donning the Everlast MX series glove than any other brand. That was not the case in the 1990s and early 2000s. The authentic design of the MX embraces the age-old quilted horse hair padding design just as its predecessors did. This helps achieve proper weight with a surprising "not-much-there" feel to the glove. This glove is not recommended for fighters with more injury prone hands. Fighters who are cautious about the longevity of their hands also tend to lean towards other brands like Grant or the PowerLok version of Everlast's pro fight glove.
Media
Everlast is responsible for the production and syndication of a number of podcasts, including The Fight Cave MMA Podcast, Talkbox, In Fighting Shape, Protect Yourself at all Times, and Evolving Athletes.
See also
- Lonsdale (clothing)
- Mixed martial arts clothing
References
External links
- Media related to Everlast Worldwide at Wikimedia Commons
- Official website
Source of the article : Wikipedia
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